Website: http://www.generationfree.com/
Generation FREE is a Mississippi youth-led movement against Big Tobacco fueled by teens across the state that lets young people know that they are FREE to be whoever they want to be! Generation FREE is a youth empowerment program that promotes a tobacco-free life to students in grades 7-12.
The program has a media campaign component that reaches youth via television, website, social media, and other communication channels.